Objective: Generate buzz and awareness around the brand in Panama.
Strategy: Participate and ally with a global successful TV franchise.
Tactic: Ally with Top Chef Panama and negotiate as much exposure as possible.
Negotiation: Lufthansa sponsored the show (All of the episodes) / 2 Tickets to Paris-France for the winner.
Top Chef mentions of the brand (Video of a Lufthansa plane flying) on every episode / Two times a week (New episode and repetition).
Contestants / Top Chef PTY mentioned the brand in their social
Top Chef took their contestants to Sky Chef (LSG) for a Business class meal experience and an installations tour.
media.
Top Chef invited Felipe Bonifatti and Chef Rogelio Vega (LSG) to the morning live show “Tu Mañana” for interviews and Chef Vega cooked live a Business Class meal.
Results: Lufthansa got a reach up to 2MM audience.
