Case Study 1: Public Relations

  • Client: Lufthansa Group
  • Objective: Generate buzz and awareness around the brand in Panama.
  • Strategy: Participate and ally with a global successful TV franchise.
  • Tactic: Ally with Top Chef Panama and negotiate as much exposure as possible.
  • Negotiation: Lufthansa sponsored the show (All of the episodes) / 2 Tickets to Paris-France for the winner.
  • Top Chef mentions of the brand (Video of a Lufthansa plane flying) on every episode / Two times a week (New episode and repetition).
  • Contestants / Top Chef PTY mentioned the brand in their social
  • Top Chef took their contestants to Sky Chef (LSG) for a Business class meal experience and an installations tour.
  • media.
  • Top Chef invited Felipe Bonifatti and Chef Rogelio Vega (LSG) to the morning live show “Tu Mañana” for interviews and Chef Vega cooked live a Business Class meal.
  • Results: Lufthansa got a reach up to 2MM audience.