Objective: Generate awareness around The Voice new season in
Client: Sony Entertainment Television Latam / 2017
Strategy: OOH Media Campaign take over (Venue domination) during Adam Levine concert in Lima - Peru with his band Maroon 5.
Results: Adam Levine made viral the airport The Voice advertising coordinated by us. Levine posted a picture of him with the advertising piece at Peru ́s airport during his arrival generating 1.6MM Views and 3.2K Comments just on Adam Levine Instagram post.